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Rap veteran E-40's The Ball Street Journal is an occasionally brilliant but somewhat disappointing record. While 2006's similarly uneven My Ghetto Report Card was the beneficiary of attendant media hype surrounding the San Francisco Bay area's hyphy scene, ...Journal has been largely and somewhat unfairly ignored on a national and international level. But for a skilled rapper who certainly earned the artistic capital to drive his own career, the album's patchy nature suggests a disappointing lack of vision and confidence.
Earl Stevens has rapped down his own path for years. Because of 40's outlandish, flamboyant persona, his unimpeachable technical talent balances perfectly with a firm grounding in street rhymes. So he can rep for where the "Buicks are Bentleys" while nimbly slipping in endless internal rhymes and alliterative verses, take the drug hustle and flip it into a creative conceptual track like I Can Sell It, where the rapper joins Cousin Fik selling "gas to Texaco and insurance to Geico." He might be rapping about crack cocaine recipes, but because of his distinct, hyper-articulated cadence, he is one of the few rappers who gets to represent for serious lyrical-miracle rap heads while keeping his feet planted firmly in the hood. In a mirror reflection of ...Report Card, producer Rick Rock kicks off ...Journal with a Digable Planets sample, a move which begs cynicism. But any doubts are transcended as soon as The Ambassador's echoing claps and roiling synthesizers kick into gear behind 40-Water's exuberant verses. E-40's raps seem predestined for this kind of production; the rapper makes weird textures and up-tempo, highly syncopated rhythms seem as if they evolved solely to match his dexterous style. 40's best tracks here embrace this sound; despite the lack of attention paid to beatmakers like Rick Rock and Droop-E outside the Bay, they continue to mine a seemingly bottomless creative well. Droop-E, who also happens to be E-40's son, produces the album's best track, Got Rich Twice, in which 40's cousin Turf Talk spits through the chorus with his constipated flow over a track that sounds like croaking frogs playing bongos, organs and 808s.
In a larger sense, however, the hyphy sound doesn't seem to provide a particularly broad palette for 40 to work from. The hyphy beats work at one level, as an energetic thump, but they are emotionally dry; it's pure syncopated adrenaline and not much else. Stevens's verses are consistently dense, packed with perceptive insight and addressing a wide range of perspectives and topics, but a rapper's monotone can't single-handedly alter the mood of a song. Classic 40 records, although perhaps missing a geographically distinctive production style, were able to embrace a variety of tonal colors; consider 1998's Zoom, a Commodores-sampling song exploring the painful oppression of poverty with an apropos musical background.
In order to balance the outstanding-yet-one-note nature of the modern Bay sound, E-40 tries to stretch out - and almost every track that takes another direction feels like an unfortunate misstep. The generic circa-2005 Lil' Jon beat for Break Ya Ankles undermines Shawty Lo, who, while not the most exceptional rapper, should provide at least a fresh vocal texture. (Lil' Jon does redeem himself with the ominous pianos - noteworthy for sounding nothing like 2005 - of Earl.) Pain No More, a doddering J.R. Rotem-produced Dr. Dre-style banger - with assists from The Game and Snoop Dogg - couldn't sound more out of place next to the deft rhythms of Droop-E and Rick Rock. And the collaborations with T-Pain and Akon are lows for all artists involved. It isn't that 40's lyrics are lazy - technically, lyrically, everything is as it should be - but the overall effect is disingenuous, as if the rapper was simply filling in blank template through force of habit.
The confusing thing about these tracks is that E-40 felt they needed to happen at all; consider his peer, Scarface, a Houston rapper whose 2008 record Emeritus was a confident artistic achievement that didn't pander to anyone. To be fair, there are tracks in which 40 moves beyond hyphy that do succeed. The Recipe joins 40 with Bun-B and Gucci Mane in tearing apart perhaps the roughest, most hard-edged street track on the album; alternately, his collaboration with Atlanta producer Drumma Boy, Hood Boy, almost makes up for all the other, more vapid for-the-ladies tracks clogging the record's arteries. "I don't want a model! I want some stretch marks!" Earl bravely hollers just before the return of an R&B chorus. His confidence in that line is admirable, as is his rapping throughout; it would be nice if that confidence wasn't just for older women or crafted lyrics, but songs, too.
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